The UAE is quickly establishing itself as a global magnet for investments, prominently evidenced by its 16th place ranking among 190 countries in the World Bank’s ‘ease of doing business’ index. The combination of world-class infrastructure, tax incentives, supportive free zones, and favorable government policies contribute to its allure for businesses.
In the first quarter of 2023 alone, the Dubai Chamber of Commerce registered 30,000 new companies, marking a 43% increase from the previous year. Despite this booming business environment, the harsh reality is that 90% of startups fail within their first year. To improve your chances of success, it’s essential to understand the business landscape of the UAE.
For those aiming to thrive in the UAE, particularly in the Gulf region, here are six essential rules to follow:
1 Cultivate Likability
The business culture in the UAE emphasizes the importance of building personal relationships based on kindness, integrity, honesty, and respect. Networking and forming genuine connections through face-to-face interactions are crucial. A positive, respectful, and collaborative demeanor is key to successful networking and making lasting impressions.
2 Embrace Diversity
The UAE’s workforce is exceptionally diverse, with over 200 nationalities. A workplace that values diversity and inclusion fosters creativity, innovation, and productivity. Promoting a diverse and inclusive environment also enhances a company’s ability to attract and retain top talent from a broad pool of candidates.
3 Innovate Continuously
In the UAE’s competitive market, innovation is a significant differentiator. Offering unique experiences along with great products or services can set your business apart. For example, Careem, a successful UAE startup, expanded from a ride-sharing service to providing groceries, food deliveries, and online payment services, eventually being acquired by Uber for $3.1 billion.
4 Prioritize Quality
While price is important, quality increasingly dictates consumer choices in the UAE, with many consumers willing to pay more for higher quality and sustainable products. Understanding your market and aligning your brand with the values of your audience is crucial.
5 Optimize Costs
Finding ways to reduce costs without compromising quality is essential. This can be achieved through strategic choices like changing suppliers, buying in bulk, using energy-efficient technologies, outsourcing, and utilizing modern software solutions to enhance efficiency and accuracy.
6 Establish a Strong Online Presence
With a social media penetration rate exceeding 100%, an active online presence in the UAE is vital. Regularly engaging with your audience through quality content and responding to their interactions can help you stay relevant and aware of emerging trends.
